As the autumn season begins and roads become more challenging, TyreSafe has launched its flagship campaign, Tyre Safety Month 2024, with the theme ‘Caught in the ACT.’
October has long been a key period for TyreSafe’s road safety initiatives. This year’s campaign is set to educate, engage, and drive behaviour change among drivers and riders.
TyreSafe’s mission remains clear: to achieve ‘Zero harm to road users due to illegal or poorly maintained tyres.
Tyre Safety Month: A Vital Road Safety Effort
Tyre Safety Month is TyreSafe’s annual initiative aimed at raising awareness about the critical role tyres play in road safety.
With tyre-related incidents posing a significant threat on UK roads, the campaign has become an essential platform to encourage safer driving habits.
This year, TyreSafe is focusing on the importance of regular tyre maintenance to help prevent accidents.
In 2024, TyreSafe is encouraging motorists to get ‘Caught in the A.C.T.’ This is a campaign that makes tyre safety both informative and fun.
Featuring a superhero theme and comic-strip style, the campaign engages drivers, inviting them to become tyre safety heroes.
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The ACT Framework: A Simple Approach to Tyre Safety
The ‘Caught in the A.C.T.’ campaign promotes three key tyre checks that every driver should perform regularly:
Air Pressure: Ensure tyres are properly inflated for optimal performance, fuel efficiency, and tyre longevity.
Condition: Inspecting tyres for visible damage such as cuts, bulges, or any other issues that may compromise safety.
Tread: Maintaining sufficient tread depth to ensure effective grip and braking, particularly in wet or icy conditions.
These three simple checks form the ACT framework, which TyreSafe recommends performing at least once a month and before long trips.
The campaign aims to empower drivers and riders to take tyre safety into their own hands, helping them adopt these checks as a regular part of their vehicle maintenance routines.
By incorporating these basic tyre checks into their driving habits, motorists can enhance their safety on the road.
TyreSafe’s campaign highlights the idea that taking control of tyre safety is a superhero-worthy action that can save lives.
Are you properly insured?
Having the appropriate vehicle insurance plays a crucial role in promoting safety and saving lives on UK roads. It ensures drivers are financially covered in the event of an incident, encouraging responsible behaviour.
Proper insurance, such as third-party liability, also protects victims.
Insurance policies often require regular vehicle maintenance and adherence to safety standards, helping to prevent incidents caused by poorly maintained cars.
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Campaign Resources and Participation
TyreSafe has developed a comprehensive toolkit for supporters and partners to help spread the ‘Caught in the ACT’ message.
The toolkit includes social media assets, animations, posters, flyers, and a suggested posting schedule, all aimed at amplifying tyre safety awareness across the UK.
Stuart Lovatt, Chair of TyreSafe, stated:
“Tyre safety is more than just a responsibility—it’s a habit that saves lives. Through the ‘Caught in the ACT’ campaign, we’re reminding drivers that they can be their own tyre safety heroes by adopting simple but essential tyre checks. Together, we can make our roads safer for everyone.”
The campaign will run nationwide throughout October. Campaign materials are available for download in TyreSafe’s Members’ Area and the resources section of their website.
Road safety advocates, garages and service centres can support the initiative by displaying campaign materials, offering free tyre checks and engaging with the campaign online.
How can drivers get involved in the Caught in the ACT campaign?
Motorists can also participate by sharing their tyre safety stories on social media using the campaign hashtag #CaughtInTheACT. By doing so, they help spread the message and encourage others to adopt safe driving habits.
By committing to tyre safety this October, drivers and riders across the UK can play an important role in reducing tyre-related incidents and making roads safer for everyone.
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